Symphony Ventures is a professional services firm specializing in robotic process automation (RPA) solutions to transform the future of work.
I worked with Symphony Ventures to transform an existing 22-part blog series on "Picking the Right RPA Tool" into a digital ebook to be used as a lead generation and sales enablement tool. This project was completed with two other members of the 2017 cohort of the Startup Institute.
- Design an adaptable ebook template that emphasizes Symphony's existing brand guidelines and best practices in SEO and UX
- Build a comprehensive marketing strategy and landing page for promoting the ebook
- Create a digital tool that will enable Symphony Ventures to build its reputation as a thought leader in RPA implementation